Spotlight - London Fashion Week - Talent Scout - Nova Chiu

Today I am look at the designer Nova Chiu who showed their AW13 collection at London Fashion Week.

Designed by fashion designers Nova Chiu and Jeff Archer, they look to explore textiles, print and colour in their collections and are influence by the ethnic cultures from China, Canada and Europe while fusing this with classic silhouettes from New York and London.

Images courtesy of Nova Chiu 

Nova Chiu came from China to study at London College of Fashion, which she credits as giving her the skills and knowledge to drive her passion within the fashion industry. After graduating in 2011, she joined forces with her boyfriend Jeff Archer. 

Jeff graduated from Helen Lefeaux School of Fashion Design in Vancouver and The International Academy of Design in Toronto. They showed their first AW12 collection together at the Vauxhall Fashion Scouts Ones to Watch show at London Fashion week and have continued to show in the past few seasons.

I managed to obtain a ticket to their show and I was very excited as I have been a fan of their work for a few seasons now. The new AW13 collection doesn't disappoint, it cements all the values and detailing that this brand have become know for.

For their AW13 collection entitled ‘Wild Edge’, Nova Chiu have been influenced by the work of Korean American artist Nam June Paik, in particular his piece called ‘Electric Super Highway'. Depicted in this piece is a map of the United States of America using neon lights outlining flashing images showing a different story within each state. The pair was also inspired by American cultures including Native American and multi- cultural America.

Nova Chiu have interrupted this beautiful through the use of neon line embroidery, beaded trims, and fur blocks mixed with leather and suede. If you look closely you and see that these shapes and texture create urban city skylines and rural farmlands from New York to Alaska. 

I love the use of colour and detailing within the collection. The embroidery and bead work have been executed beautiful and these pieces are for a woman that really does want to stand out from a crowd. What I love most about the collection is that there is something for everyone and if you don’t have the confidence to wear the clothing then you can wear the amazing shoes that can be teamed up with everyday styling to create an individual and stylish look.

What do you think of Nova Chiu collection? What is your favourite piece? I would love to hear your thoughts.

I hope you have enjoyed my post.

Check back soon for another post!

The girl! x

All images by Girl Behind the Look