Spotlight - Fashion Films - Day 1

The first film that I am going to share with you in today’s spotlight is called Tigress Reign featuring the SS13 collection of Ada Zanditon.

The film has been directed by Thomas Knights who’s name you may not recognise but I can assure you that you have quite possibility seen his work without knowing it.

The opening scene shows a girl walking down the road, her outfit is amazing and I love the way that she holds the flowing fabric in her hand as she hitch-hikes for a ride.

As the car slows to a stop to collect her, the viewer is unsure who is behind the wheel, but we are instantly introduced to the very fierce ‘hunter’. This opening scene reminds me of the Lady Gaga and Beyonce ‘telephone’ video, which leave me wanting to see more.

My favourite part is the scene with the beautiful sunset in ‘2 days earlier…’ which is breath taking and the styling of the ‘hunters’ outfit really adds an edginess to this scene. I also love the wild wild west style music that is featured on the next scene where the ‘tigress’ playfully seduces the viewer.

This film shows Ada Zanditon SS13 collection off beautifully, I love the mixture of soft chiffon and the hardness of the metallic fabrics which allows this collection to cater to a wider customer base.

Ada’s film has been sponsored by Easy Jet and was shot on the beautiful island of Cyprus which was the perfect location as it has really allowed her to explore her brand ethos.

http://holidays.easyjet.com/ 

http://holidays.easyjet.com/cyprus-holidays.htm

The prints which are Ada’s illustrations are once again featured within this new collection. I loved the prints used in her previous SS12 collection as I find them interesting as they explore Ada’s inspiration of ‘scientific perspective on the environment, modern architectural forms and a blending of historical journeys with future fantasy’ so to find that she has carried on exploring this in her new collection makes me very excited to see how she will continue in her future collections.

Below shows a scene capture of one my favourite piece from the collection which mixes all of the above to create a soft but edgy piece.

I think what stands out for me about Ada is that as fashion designer she has chosen to be focused on ethical and sustainability issues within an area that is  notoriously know for not been ethical.

I am seeing more and more new designers that are passionate about this and for me it is really refreshing and these are the people that will change the face of fashion.

What do you think of the video and Ada’s SS13 collection? What are your favourite pieces?

I hope you have enjoyed reading my post and I look forward to hearing your thoughts. Remember to join me tomorrow for another fashion film.

The girl! x