Spotlight - Fashion Films - Day 8

Today’s fashion film features the AW12 collection by Beautiful Soul London, and after meeting the founder and creative director Nicola Woods (who asked to be featured last in this spotlight feature) it seems very fitting and right to share this with you of all weeks.

Why you may ask after watching this film is this so fitting for this week. Well, when I met Nicola, she told me that the collection was named ‘Olivia Rose’ after her two grandmothers. She drew inspiration for this collection from love letters that they each wrote to their sweethearts and her grandfathers who were serving in the Second World War.

On Sunday it will be Remembrance Day; a day in which we reflect and give thanks to the amazing soldiers that have lost their lives, limbs or the ones that are fighting in order to give people like you and I, our freedom.

Nicola filmed this in London’s Notting Hill during the Queen’s Diamond Jubilee weekend and featuring true British weather, the rain, really adds to the film and reinforces that this really is a British brand.

My favourite pieces from this collection are the poppy printed chiffon dresses. They are feminine and delicate which adds romance to this collection. 

As many designers that I have featured in this fashion film spotlight, Beautiful Soul is a sustainable brand and is committed to local and UK based production. After talking with Nicola, I found that we both believe in the regeneration of UK manufacturing and textile production, something that is sadly a dying trade. It is brands like Beautiful Soul and other designers that will change the UK market.

I will be supporting them all the way through this fight with consumer awareness; it is only you as a consumer that can make the choice to be aware of where your outfit today has come from.

What do you think of the video and Beautiful Soul's AW12 collection? What are your favourite pieces?

I hope you have enjoyed this fashion film spotlight feature and I look forward to hearing your thoughts. 

Please don’t forget to get your poppy for Remembrance Day. If you haven’t seen one of the many volunteers yet, you can always head over to the British Legion’s website to make a donation to show your gratefulness and thanks to these brave people. Please click here to be taken to their website.

The girl! x